Analytics & reports
One dashboard answers the three questions owners actually ask: am I making money, who needs attention, what's selling or stuck.
Overview
Analytics is where the numbers become decisions. Join The Club gives owners a single dashboard that answers the three questions that matter most — am I making money, who needs attention right now, and what is selling or stuck — without exporting to Excel or guessing from gut feel.
Every metric is grounded in recognised revenue from real transactions. No phantom sales from abandoned carts, no inflated totals from pending payments. You get today through 90-day views, period-over-period comparisons, actionable alerts with deep links, and advanced tools like cohorts, LTV, margin analysis, and a 7-day forecast when you need to plan ahead.
How it works
Recognised-revenue dashboard
Only completed, paid orders count
Revenue figures include orders that cleared payment and were not fully refunded. Pending checkouts, failed card attempts, and voided transactions stay out of your totals so the number on screen matches your bank account.
Switch between time windows
Toggle today, 7-day, 30-day, or 90-day views from the same dashboard. Every period shows an identical KPI layout so you are always comparing apples to apples.
Prior-period deltas appear inline
Each KPI shows the change against the equivalent prior period — revenue vs last week, orders vs last month. Directional indicators tell you whether you are trending up or drifting down without opening a second report.
Top products, channels & payments
Ranked product performance
See which SKUs drive the most recognised revenue, units sold, and margin. Spot bestsellers, dead weight, and items that sell volume but erode margin.
Channel breakdown
Compare in-store, online, delivery, and event revenue side by side. Know where growth is coming from and where you are leaving money on the table.
Payment method mix
Understand how customers pay — cash, card, EFT, crypto, wallet — so you can optimise fees, float, and reconciliation workflows.
Actionable alerts
Anomalies surface automatically
Revenue drops, sudden stockouts on top sellers, stuck deliveries, and membership lapses trigger alerts based on thresholds you can tune over time.
Every alert links to the source
Deep links jump you straight to the order, product, member, or delivery record behind the alert. No hunting through menus to find what needs fixing.
Resolve and move on
Acknowledged alerts clear from your active list so the dashboard stays a to-do board, not a graveyard of old warnings you already handled.
Cohorts, LTV, margin & forecast
Cohort retention over time
Group members by join month or tier and watch how each cohort retains and spends. See whether last quarter's signups are stickier than the quarter before.
LTV and margin by segment
Lifetime value estimates show what a member segment is worth over time. Margin analysis ties revenue to cost price so you know which products and tiers actually profit.
Product affinity and 7-day forecast
Affinity maps reveal what products sell together — useful for bundles and upsells. The 7-day forecast projects recognised revenue so you can staff and stock ahead of expected demand.
Board-pack export & observability
CSV export for stakeholders
One click pulls KPIs, top performers, and period comparisons into a CSV board pack. Drop it into slides or email it to partners without rebuilding charts manually.
Competitive-loss signals
Spot members who lapse or reduce spend after visiting competitors. Combine competitive-loss insight with loyalty campaigns to win back at-risk members before they disappear.
Datadog observability behind the scenes
Platform health, API latency, and job processing are monitored via Datadog so your analytics stay fast and reliable even as transaction volume grows.
Capabilities
- Recognised-revenue only (no phantom sales) — Dashboard totals reflect completed, paid orders. Pending carts, failed payments, and refunds do not inflate your numbers.
- Today / 7d / 30d / 90d overview — Switch time windows from a single view with a consistent KPI layout across every period.
- KPIs + period comparison — Every metric shows a delta against the prior equivalent period so trends are visible at a glance.
- Top products, channels & payments — Ranked lists reveal bestsellers, channel mix, and payment method breakdown to guide stocking and staffing decisions.
- Actionable alerts with deep links — Anomaly detection surfaces revenue drops, stockouts, stuck deliveries, and lapses with one-click navigation to the source record.
- Cohorts, LTV, margin, affinity, 7-day forecast — Advanced analysis for retention, lifetime value, profitability, basket patterns, and short-term revenue projection.
- Competitive-loss insight — Identify attrition patterns when members reduce spend or lapse, and act before they are gone for good.
- CSV board-pack export — Export key metrics and rankings for board meetings, investor updates, or partner reviews in one file.
- Datadog observability — Platform performance and reliability monitored behind the scenes so your dashboard stays responsive as you scale.
Operator tips
Frequently asked questions
Common questions about analytics & reports.
Ready to launch your club?
Start a free trial or talk to us about onboarding your members, staff, and inventory.