Loyalty & engagement
Points, rewards, events, and campaigns that turn first visits into a hundredth — and tell you what worked.
Overview
Loyalty & engagement turns repeat behaviour into a system you can measure. Points reward the actions you care about — purchases, visits, events, referrals, birthdays — and a rewards catalog gives members something to work toward.
Push campaigns bring people back with audiences that match your intent, and attribution tells you which messages actually drove revenue. Events add a layer of community, with attendance tracking and post-event spend insights so you know what worked.
How it works
Earning points
You define earning rules
Set point values for purchases, check-in visits, event attendance, successful referrals, and birthdays. Each rule can be toggled and tuned per club.
Member takes a qualifying action
An identified POS purchase, door check-in, event scan, referral signup, or birthday triggers the rule. Points credit to the member balance automatically.
Balance is visible everywhere
Members see their balance in the app. Staff see it when the member is identified at POS or check-in — no asking "how many stamps do you have?"
Redeeming rewards
Member browses the rewards catalog
Rewards list point cost and description — a free coffee, a discount, early event access. Members redeem in-app when balance is sufficient.
Redemption posts to POS or check-in
Staff honour the reward at the till or door. The system deducts points and records the redemption so liability stays accurate.
Catalog stays current
Owners add, pause, or retire rewards as seasons change. Out-of-stock rewards can be hidden without deleting history.
Events and attendance
Create and promote an event
Set date, capacity, and description. Promote via push campaign or in-app listing to the audience you choose.
Track who attended
Check members in at the event — scan QR or select from list. Attendance logs on member profiles and can trigger bonus points.
Measure post-event spend
Event → member spend insights compare attendee purchases against non-attendees over your chosen window. See if the event paid for itself in behaviour, not just vibes.
Push campaigns with attribution
Build audience and message
Target by tier, last visit, points balance, or past event attendance. Write the push copy and schedule or send immediately.
Members receive and act
Opens and clicks are tracked per member. Those who visit or purchase within the attribution window tie back to the campaign.
Review what drove revenue
Campaign reporting shows opens, clicks, and attributed revenue. Double down on messages that convert; retire ones that only get ignored.
Capabilities
- Points for purchases, visits, events, referrals, birthdays — Configurable earning rules per action type. Reward the behaviours that build your club, not a one-size-fits-all punch card.
- Rewards catalog & redemption — Members browse and redeem rewards in-app; staff honour them at POS or check-in. Point balance and redemption history stay auditable.
- Events with attendance tracking — Create events, promote them, and log who showed up. Attendance feeds points rules and post-event analytics.
- Push notification campaigns with audiences — Segment by tier, recency, points, or event history. Send targeted pushes instead of blasting everyone with the same message.
- Open / click / revenue attribution — Measure campaign performance beyond vanity metrics. Know which pushes led to visits and recognised revenue.
- Event → member spend insights — Compare attendee spend to non-attendees after an event. Prove whether your programming moves the commercial needle.
Operator tips
Frequently asked questions
Common questions about loyalty & engagement.
Ready to launch your club?
Start a free trial or talk to us about onboarding your members, staff, and inventory.